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Why mascara works better over time

You ask me this a lot on my courses: a freshly opened mascara isn't the one that works best.

Why mascara works better over time

When we open a mascara, air gets in, and as the more liquid ingredients evaporate, the formula becomes a little denser. That improves its ability to add volume and define your lashes.

Formulas that feel wet or heavy also improve if we leave them open for a little while, but be careful: too much air dries them out completely.

The key is understanding the formula and choosing the one that best suits what you like. And use just the right amount: the finish is better.

Shall we practise it together?

In a self-makeup course I'll show you how, using your own products.

@_vanessaverdejo_

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